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Breaking into major Canadian retailers—Loblaws, Sobeys, Metro, Costco, and Walmart—is the dream of most food and beverage brands. Yet, the reality is sobering: industry data shows that up to 80% of food brands that pitch to Canadian retailers are rejected. In this article, we’ll unpack the top reasons why Canadian food brands fail to secure shelf space and what you can do to avoid becoming part of the 80%.